Need a boost in SEO?
By: Sydney Richter
To be successful in today’s world, you must have an encrypted website.
To achieve security and trust, you need an SSL certificate. Having an appropriate SSL certificate and that it is 100% encrypted will make it safe for site visitors. If you have questions, reach out to us… we are here to help. Here, we are answering some FAQ on security and SSL.
What is an SSL certificate?
SSL stands for Secure Sockets Layer, which is a security measure in place that secures data exchange between two machines through encryption. SSL keeps your data safe by installing small data files on a web server which activates a padlock allowing a secure connection from a web server to a browser.
If a site has been protected with SSL, this is indicated with a padlock, HTTPS or secure site seal. This shows the user that the data given to the website is secure from hackers.
Why is SSL important?
It is crucial to get an SSL certification to make people feel safer visiting your site or making a purchase. There are a variety of different types of SSL with different capabilities, so be sure to contact us to find the best protocol for your business and ensure the highest trust level possible.
A website that has been SSL verified is viewed as a real business and real website which represents the business.
Do I need an SSL certificate?
Having an SSL certificate is the new industry standard, and all new websites should be launched with SSL certificates. Once you’ve been verified, you will receive an SSL certificate to install into your web server. The certificate will ensure you keep data secure between servers, increase your search rankings on Google, facilitate trust among consumers. And the best part? They’re free!
SEO solutions
SSL boosts your site rank on Google and shows visitors it is a safe place to make purchases to. Receiving an SSL certificate is often very cheap and easy. To find out which is the best for you, contact us.
Pages with HTTPS will receive a boost from Google, as HTTPS has been a longstanding ranking factor since 2014. Without SSL certification, your website loses its credibility. Google will mark your website as “not secure” in the URL bar if it is not encrypted with SSL certification.
Not only does HTTPS protect user data, but it also ensures the customer is connecting to an authentic site. Both factors are crucial for consumers to trust your business and your website.
At BWJ, we provide customized solutions to your marketing needs, which include SEO optimization and achieving SSL certification. Based on your needs, we put together a team of experts to solve your problem efficiently using insights and expertise. Click below for more information.
https://www.mooveagency.com/web-development/ssl-certificates-seo-rankings/
https://moz.com/search-ranking-factors/correlations
https://developers.google.com/search/blog/2014/08/https-as-ranking-signal
https://www.sangfroidwebdesign.com/search-engine-optimization-seo/google-https-ranking/
