Marketing Check Up: Quick Tune-Up Tips
By: Sydney Richter
Do you have a minute? Here, we are providing some quick tune-up tips that just might transform your company’s marketing strategy.
I have a website, what now?
One of the first things you should check is your website presence. Check out this resource by Hubspot:https://website.grader.com, it will grade your website on a variety of criteria and help lead you in the right direction of your personalized needs.
4 Things to Stay on Top Of
Performance:
How is your website operating? If it is slow, customers will lose patience and quickly exit your site.
Mobile Responsive:
Nowadays, the majority of purchases are made on a mobile device. Make sure you are keeping up with the pace of the digital world and have a mobile-responsive site.
SEO:
There are so many opportunities to reach new audiences using SEO. We can help!
SSL/Security:
The most important aspect of your site its security. With our ever-changing world, you have to be prepared for the ups and downs and make sure your site is secure.
T.O.M.A. (TOP OF MIND AWARENESS)
STAY TOP OF MIND
In the 70s, the magic frequency number was 3 (times)… today, we are constantly bombarded with input and messaging, and you must be able to stand out and be memorable.All businesses, especially local, need to stay at the top of your client/consumers’ mind.
How?
Create a database of your friends, associates, leads/prospects, and your clients. Stay in touch monthly with non-sales messaging. Everyone wants to buy, but no one wants to be sold. Be a resource, not a vendor.
Email Marketing
Content creation for your website and social media is a great way to attract new customers. Provide them with unique articles with substance, using true and updated industry information. Google loves this, which will keep your website and ranking relevant amongst competitors.
DO NOT SPAM THEM WITH SALES
Instead, present them with relevant content and a simple “brought to you by”. Customers are our friends, neighbors, associates, etc. Treat them accordingly, and they will be your billboard ambassadors. Contact us to set up your next email marketing campaign!
Conscious Consumers: Quick Stats
Now, more than ever, people are shopping with purpose. Make sure you are properly representing your values and sharing that with your consumers.
- 78% of consumers would tell others to buy from a purpose-driven company and 68% are more willing to share content with their social networks over that of traditional companies.1
- Almost 60% of Americans said last year that they would “choose, switch, avoid or boycott” a brand based on its stand on societal issues, compared to 47% in 2017.2
- 2 in 3 consumers will pay more for products and services from brands that are committed to making a positive social impact.3
If you become involved in your community, large corporations cannot compete with you here. Reach out to local groups and organizations and become a familiar community voice.
Social Media
What are you waiting for? Just do it already! Then delegate it to someone who ENJOYS it. 2-3 posts a week will keep you relevant on all social platforms.
Quick Social Media Stats:
There are 3.78 billion social media users worldwide in 2021 –this number is only going to continue growing over the next few years.4
For many users, social media is part of their daily routine. Seven-in-ten Facebook users – and six-in-ten Instagram and Snapchat users – visit these sites at least once a day.5
NOW GET OUT THERE & MAKE A DIFFERENCE!
Now that you know what to lookout for, contact us at 215.378.5928, or via email at Blair@bwjcreates.com for a customized solution.
Sources:
- https://www.conecomm.com/research-blog/2018-purpose-study
- https://www.wsj.com/articles/are-your-jeans-red-or-blue-shopping-americas-partisan-divide-11574185777
- https://nielseniq.com/global/en/about-us/
- https://www.oberlo.com/statistics/how-many-people-use-social-media
- https://www.pewresearch.org/internet/fact-sheet/social-media/
