Do Not Underestimate the Importance Of Branding
By: Sydney Richter
The staff at BWJ Creates is sending our best wishes to all with the tragedy of last year’s pandemic. These unstable times have been difficult for all, and especially for small businesses. We, too, have felt the impact of the pandemic and we are wishing everyone a swift recovery.
Now, more than ever, it is crucial that businesses take the all the necessary steps to ensure success, including consistent and visible branding. Here, we’re answering common questions about branding to spread the importance of standing out in a time where everything is virtual.
The Covid-19 pandemic catalyzed the shift to digital marketing that was already occurring. Everything has moved online, and branding might be the sole differentiator between you and your competitor. Your digital presence can strengthen the brand-consumer bond and create valuable relationships that were not possible before.
What is branding?
Branding goes far beyond your visual aesthetics, logos, and colors. While these are still important, your brand is a reflection of who you are, and it has the power to tell a story. Your branding is the role that you play in your community and the positive impact your product or service can bring. Building a strong reputation will create trust and drive loyalty among consumers. To create a brand that people can identify and relate to is crucial, and we are here to help.
A strong reputation will build an audience of loyal consumers that look forward to what you have to offer. Giving your brand a personality will change people’s perception of you, increase the value of your product or service, and, of course, bring in new business.
What happens if I do nothing?
Branding consists of many layers. Your advertising, customer service, and social impact are equally as important as graphics and visuals. Hence, branding can make or break your business. If done incorrectly, or not at all, branding has the power to repel consumers or create a negative reputation… uh-oh!
Powerful branding can unite your audience and make them appreciative of what you have to offer. Done wrong, it can do the opposite. An advertising campaign without clear branding is nearly useless.
Branding is the first step in creating compelling advertising for your business. In order to properly represent yourself, forming a brand is crucial. Consistent branding will give your business a voice people look forward to hearing from.
Is it time for a makeover?
Do people recognize your business? Is your product or service generating word-of-mouth advertising? Do people have unwavering trust in your brand?
Investing in branding is always a good idea, no matter the size and scope of your business. Spark a conversation with your advertising. Make people feel a connection with your brand and give it a personality. Strengthening the relationship with your consumers is easy through successful branding and will put you ahead of your competitors.
Driven by strategy, we offer a variety of capabilities that will create a meaningful story behind your brand and expand your reach to new audiences. If you want to free more time to focus on what you do best, let us help build your brand and create a powerful voice for your business.
