5 Signs Your Website Is Ready for a Makeover

By: Sydney Richter

Take a few moments to browse your website. Is your information outdated? If it’s been more than 3 years since you’ve touched it, it might need a refresh. Here are 5 things to consider as you’re looking to refresh your site.

What is your first impression?

Now, more than ever, your website appearance is crucial. A web presence has always been important, but in our post-pandemic world, it is imperative to have a secure, up-to-date website. You want to represent yourself properly and avoid losing customers or potential sales. Your website needs to generate leads. If you’ve noticed a decline in your website traffic, this is for you.

A unique user experience is important, and at BWJ, we provide customized user experiences for your website and beyond. In order to attract new visitors, a website upgrade may be what you need. Here are some clues your website needs a makeover.

Is your site updated + secure?

If your content is outdated, including recent images, you could use our professional team to help modernize your site. Keeping your information updated will ensure you don’t lose business.

In addition, your security is crucial. We will ensure your website is up-to-date with the best technology to keep your internet connection secure and safeguard any sensitive data.

Is it mobile-friendly?

 Check out your website on your phone to ensure it is as responsive as your desktop computer. Double-check menus, links, and images. Is everything up to speed?

This past year, mobile traffic has surpassed most devices. The majority of e-commerce sales now come from purchases made on mobile devices. If your mobile website is unresponsive and doesn’t scale properly to mobile devices, it will create frustrated visitors and cause you to lose potential customers. Clean up your mobile website so your customers can easily navigate your website, browse your product, and inquire about services.

Are you optimizing Google Algorithms/SEO?

Make sure you are taking full advantage of your website as a marketing channel. Improving the SEO, or Search Engine Optimization, of your website will increase your organic presence. BWJ can help establish your voice in the market…some new SEO technology might shock you. For example, Google algorithms like Panda and Penguin will evaluate and rank websites based on factors like their content and link profiles. Consult with us to optimize your website SEO strategy and attract new consumers.

How is your brand represented?

Have you heard of scrollytelling? We will introduce you to the latest storytelling trends, ensuring your business is keeping up with our fast-paced digital world. Using scrolling as a natural way to portray a story is one of the many capabilities of a website. Smart storytelling is important to establish your business and make a great impression.

These are a few questions to ask yourself if you are considering a website overhaul. BWJ has affordable, customizable solutions to meet your budget and more importantly set your business up for success! Email us to set up a free analysis and brainstorm!